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Entries for the ‘Book Reviews’ Category

Book Review: Why We Buy – Updated 2009 Edition

Worth Reading? Yes. Why? It’s been years since I’ve read the original. This book is a must read if you have anything to do with marketing products of any sort to just about anyone. Does that seem a bit strong of an endorsement? Perhaps. Underhill may have written this book primarily to offer up insights [...]

Book Review: The Wall-Mart Effect

Worth Reading? Yes. Why? We may know a little more about Wal-Mart since this book was published in 2006. But perhaps not that terribly much. The author, (Charles Fishman), seems to have – as do many others including myself – a love/hate relationship and fascination with this company. There can be little doubt they’ve revolutionized [...]

Book Review: Freakonomics

Worth Reading? Yes. Why? Data is cheap. (Or perhaps not in all cases.) But in any case, insights from data have even more value. Much as learning to create art has a lot to do with being able to see, gleaning insights from data requires asking good questions in the first place. Levitt and Dubner [...]

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