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Entries for February, 2009

Book Review: Freakonomics

Worth Reading? Yes. Why? Data is cheap. (Or perhaps not in all cases.) But in any case, insights from data have even more value. Much as learning to create art has a lot to do with being able to see, gleaning insights from data requires asking good questions in the first place. Levitt and Dubner [...]

More Personal Info Oddly Mined and No Longer Mine

Depending on whether you’re a marketer or a consumer concerned about privacy, you’ll likely take away a couple of very different messages from this story. For the marketer, you’ll see some clever ways that a business uses to try to court customers and use Search Engine Optimization and affiliate opportunities. For a consumer privacy advocate, [...]

  
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